NMIMS MBA Brand Management Solved Answer Assignment
15
Oct
2024
Brand Management
Mr. Sharma is planning to launch a new health and wellness app that will provide users with a customized workout and nutrition plans based on their individual needs and preferences. As the brand manager, you have been tasked with developing a brand identity for the app.
1. What are the various types of brand elements that you would suggest for the health and wellness app? (10 Marks)
Ans
Introduction
According to human lifestyles, sports are always considered an effective and integrated part of exploring health and wellness lifestyles. However, in view of pew Research and Centers, more than 21% of Americans focused on fitness and smart watch trackers. Moreover, in recent popularity, fitness and health, different apps have skyrocketed and been developed by individuals or professionals.
Concepts and Application
Define types of wellness and healthy apps preferred by a manager- According to 2020 downloads data of fitness and health apps, it grew by approximately 67%. The demand for fitness apps is increasing from the crisis and pandemic situation. Furthermore, the users are attracted by this app because it helps to suggest a better route, and well-train workouts to become fit.
Conclusion
Therefore, the design of wellness and health apps has been discussed in the above section. The wellness and health app has been promoting users’ specialized, routine, and healthy lifestyles.
2. What are the criteria for selecting appropriate brand elements that will resonate with the target audience and communicate the app’s key benefits? (10 Marks)
Ans
Introduction
A strong brand is one of the practical reasons behind selecting brand elements for apps and devices. The different users and people think about great innovation and ideas for developing their services and products. Still, finding the best solution for an effective market can be challenging. The leading issue developers face related to the appropriate name and image of the brand associated with offering the products.
Concepts and Application
Explain the different criteria for selecting for brand element- The brand element is evaluated as identifications, symbols, and names to differentiate the apps and business. It is the combination of brand identity. The legally protected brand is called a trademark. The marketing managers and brand managers can consider the criteria of brand elements through the company’s marketing mix. It is because the decisive plan is to drive the success or failure of the business. Mr. Sharama can prefer the offensive strategy to consider the brand elements and brand equity.
Conclusion
Therefore, the selection of brands has been essential to making an impression and unique consumer demand. However, it has allowed clients and customers to fulfill customer expectations.
3.M/s Man Machine Company is a new player in the market that deals in high-quality men’s grooming products, including shaving kits, beard oils, and aftershaves. The company is committed to using natural ingredients in its products to ensure that its customers are getting the best quality grooming experience. However, they need help to differentiate themselves from established competitors in the market.
As a consultant, explain four steps to develop a strong brand for Man Machine Company. (5 Marks)
Ans
Introduction
Consultation is more important when discussing the career and best professional service. Building a brand is quite a demanding perspective or business evaluation. The consultants of the company are focused on the logo, story, and marketing campaign to attract global customers.
Concepts and Application
Steps to building a strong brand-The marketing and consultation team of a machine company can perform the task or steps for better or stronger branding. The company brand is considered in different ways. It includes targeting audiences, determining the business and product position, and driving the company personality. The steps, such as target audiences and product data, can benefit both the managers and clients in the current market.
Conclusion
Therefore, consultation services have been one of the significant elements for business growth. The employees and consultation members help both employees and customers to know well about the personality and position of the business.
Also, cover various positioning approaches for Man Machine Company and suggest the one that fits the brand (5 Marks)
Ans
Introduction
Brand positioning is evaluated as the unique brand values to present to the customers. However, the managers and consultant employees are using the marketing strategy to create the best brand identity in the market.
Concepts and Application
Define brand positioning and its elements-The brand positioning is considered as company process positioning to drive the better brand of a company and its customers. Moreover, the business tagline explores the organization’s strategy to test the best business analysis. Furthermore, it happens when the brand positioning of organizations is focused on valuable, favorite, and credible customers in business. Organizations prefer different brand positioning to design the best and most remarkable business position.
Conclusion
The branding and positioning strategy has the practical consideration of profitability and business values. A few business approaches and techniques, such as differentiation, have established the best customer list based on the product’s quality, selection, and creation of business values.
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